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【With the same author name:【Wang Haizhong】 Found 5 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Chinese Corporate Brands “Going Global”: How does the Belt and Road Initiative Enhance Corporate Brand Value

Cui Dengfeng, Li Jinxiu, Wang Haizhong

Corporate brand value is the most important intangible asset of an enterprise. The proposal and implementation of the Belt and Road Initiative has created a historical opportunity for Chi...

First published at: Aug 20, 2024

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doi:10.16538/j.cnki.fem.20231025.301

Foreign Economics & Management, Vol. 46, Issue 08, pp. 103 - 119,137

| F270

The Impact of Market Signals on Credence Products:The Moderator Role of Self-construal

Shen Manqiong, Wang Haizhong, Liu Di, et al

In recent years, researchers and marketers have tried to figure out the impact factors of adopting credence products. Previous research tries to answer this question on the lens of enterpr...

First published at: Nov 01, 2019

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doi:10.16538/j.cnki.fem.20190813.003

Foreign Economics & Management, Vol. 41, Issue 11, pp. 99 - 113

| F270

A Literature Review and Prospects of Social Crowding Research in Marketing

Shen Manqiong, Wang Haizhong, Hu Guimei

Social crowding becomes a new research topic in consumer behavior domain in recent years. It is defined as the experience state caused by the large population density per unit area. At pre...

First published at: Mar 01, 2019

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doi:10.16538/j.cnki.fem.2019.03.006

Foreign Economics & Management, Vol. 41, Issue 03, pp. 85 - 97,110

| C939

Time Orientation: Concept Interpretation, Literature Review and Prospects in Marketing Research

Wang Haizhong, Hu Guimei, Ouyang Jianying

Time orientation is a kind of individual psychological perception about past, present and future, which plays a subtle role in the individual behavior and attitudes. But till now the conno...

First published at: May 01, 2017

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doi:10.16538/j.cnki.fem.2017.05.001

Foreign Economics & Management, Vol. 39, Issue 05, pp. 3 - 18

| F270

Sensory Marketing:A Literature Review and Prospects

Zhong Ke, Wang Haizhong, Yang Chen

Sensory marketing is defined as “a marketing method that engages the consumers' senses and affects their perception,judgment and behavior”. It is a rapidly growing research area in recen...

First published at: May 01, 2016

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doi:10.16538/j.cnki.fem.2016.05.006

Foreign Economics & Management, Vol. 38, Issue 05, pp. 69 - 85

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